Softwarethat holds.Ditch the tape.
I sort out how your business actually works, then build the websites and software to match — and keep them running. Based in Minneapolis, working with clients anywhere. You deal with me, not an account manager.
Most of the technologysmall businesses run onis held togetherwith tape.
A site someone’s nephew built in 2019. A spreadsheet doing the job of a database. Three tools that don’t talk to each other, and a person whose real job is copying between them. It works, right up until it doesn’t.
Whoever built it stopped replying. Every small change is a project now, and nobody left can tell you how any of it works.
Software that does 70% of the job, so your team does the other 30% by hand. Every day. Forever. The workaround becomes the process, and then nobody remembers why.
An expired certificate, a contact form that stopped sending, a domain nobody renewed. You find out when a customer tells you.
The customer list is in a notebook. The job history is in a filing cabinet. How it all actually works lives in one person’s head — and they are on holiday.
What I do
Sorted, built,launched, supported.
Four things, done properly, by the same person. Take all four, or just the part you’re stuck on.
Workflow, SOPs & bottlenecks
Before anyone builds anything: where does the work actually get stuck? I sit with you, map how the business really runs, and write the steps down so anyone can follow them. Often the fix is not software at all.
- Finding the bottleneck that is quietly costing you hours every week
- Standard operating procedures, written in plain language your team will use
- Getting what lives in your head onto a page anyone can follow
- Deciding what is worth automating and what to leave alone
- Choosing tools you will actually use, not the most impressive ones
- An honest answer on whether you need custom software at all
Sites, apps & tools
A website that brings in work, or the internal tool your team has been running out of a spreadsheet. Built around what your business actually does, instead of bent to fit a template.
- Marketing sites that load fast and read well on a phone
- Web applications with logins, roles, and real data behind them
- Internal tools — job tracking, scheduling, quoting, reporting
- Replacing a spreadsheet or a paper process with something that scales
- Integrations between the tools you already pay for
- Fixing or finishing a project another developer walked away from
Hosting, cloud & go-live
Domains, DNS, mail, certificates, backups. I run the cutover myself, so switch day is uneventful — which is the highest compliment you can pay a launch.
- Domain registration, transfers, and renewals you will not forget
- DNS migration with your email protected through the move
- Secure cloud hosting that costs a few dollars a month, not a few hundred
- Encrypted storage, automatic off-site backups, and a tested way to restore
- Access control — who can see what, and who definitely cannot
- Business email that lands in inboxes instead of spam folders
Monthly updates
The work does not stop at launch. A flat monthly arrangement keeps the person who built it on hand for when something needs to change.
- Content, copy, and photo updates as your business changes
- New features and adjustments as you learn what customers want
- Security and dependency updates so nothing quietly rots
- Uptime and form monitoring — I find out before your customers do
- Backups checked, not just assumed
- A person to call who already knows how your system works
Off paper
Paper doesn’tback itself up.
If the customer list is in a notebook, the job history is in a filing cabinet, and the only copy of anything sits on one laptop, you are one theft, flood, or dead hard drive from starting over. Getting all of that into the cloud properly — encrypted, backed up, and locked down so only the right people see it — is often the most valuable thing I do for a business.
None of this requires you to become a technical person. That is the entire point of hiring one.
How it goes
No mystery,no surprise invoice.
We talk about the actual problem
Not features — the thing costing you hours or customers. Sometimes the honest answer is that you don’t need custom software, and I’ll say so.
You get a fixed scope and price
What gets built, what it costs, and when it lands — in writing, before any work starts. No hourly meter running in the background.
It ships, and it keeps working
I launch it, make sure it holds up in the real world, and stay reachable afterwards. You don’t get handed a login and wished luck.
Who you get
One person,who has builtthis before.
I’m Julie Stromwall. I’ve spent my career as a product manager and builder taking software from nothing to live — in healthcare, in industries where compliance is not optional, and for founders running a real business out of a spreadsheet.
So I’m as comfortable working out what should be built as I am building it — usually the difference between software that gets used and software that gets quietly abandoned.
- Patient-facing platforms handling medical records and HIPAA-regulated data
- A commission-tracking SaaS product founded, built, and run end to end
- Case management systems that replaced spreadsheets for teams of coordinators
Tell me what you need built.
A short conversation is usually enough to tell whether this is a two-week job or a two-month one. No charge for finding out.